★ Apple Strikes Deal With Taboola to Sell Ads for Apple News

The media has propagated a new definition of what it means to be a good consumer of information. They want you to read high-velocity content from multiple information streams and be constantly plugged into what’s happening. They can sell the most advertisements this way.

For example, here’s Ben Thompson from yesterday:“What is interesting is that Apple may give Substack cover to change course. [...] Substack can (justifiably) say to its publishers that it is going to offer an all-up Substack bundle for in-app purchase because that is the only way it can offer in-app purchase, and that publishers should agree to be ... See more

But even if they don't (eg Uber) they still have all sorts of first party data that comes with some form of privacy consent, which makes it valuable in itself, but much more valuable as we go through the ‘cookie apocalypse’ and remake how online targeting is going to work.