★ Apple Strikes Deal With Taboola to Sell Ads for Apple News
Apple realized that it owns some of the most valuable pixel real estate in tech: The home screen. And the best way to monetize that real estate is by occupying as much as possible of it yourself.
Julian Lehr • The Power of Defaults
When platforms make their livings by harvesting and selling our attention, they achieve that by shoving unsolicited junk into our minds, while we obediently scroll down and down and down.
Substack • Breaking off the engagement
Ad networks, most notably Facebook and Google, provided solutions to advertisers’ buying problems. The main thing they provided was more data on consumers.
Adam Keesling • Explaining a16z's Investment in Substack
Another network, BuySell Ads, offers advertisers a self-service platform for buying ads directly from publishers. In addition to buying and selling display advertising, BuySell Ads allows advertisers to purchase space on mobile websites, Twitter accounts, mobile apps, email newsletters, and RSS