★ Apple Strikes Deal With Taboola to Sell Ads for Apple News
For example, here’s Ben Thompson from yesterday:“What is interesting is that Apple may give Substack cover to change course. [...] Substack can (justifiably) say to its publishers that it is going to offer an all-up Substack bundle for in-app purchase because that is the only way it can offer in-app purchase, and that publishers should agree to be... See more
Nathan Baschez • Substack’s Ideology
Meanwhile, Google and Facebook created huge new ad businesses on the internet, that advertisers prefer, and some newspaper companies think that somehow or other they should get some of that money.
Benedict Evans • Paying for news — Benedict Evans
Disney is building a complete cross-platform ad platform, while smart TVs have suddenly changed from ‘dumb glass’ to gatekeepers. Your TV, after all, knows what you watch, if nothing else, and so the TV platform can insert ads into live or streaming TV, based on the viewer rather than the context. Just as with Apple’s advertising products, such a... See more