★ Apple Strikes Deal With Taboola to Sell Ads for Apple News
Ads have ruined company priorities
It used to be that we design for the best possible experience. But then “free” came around. Nothing is really free, however – you may not pay for it but you do with your data to improve ad targeting.
As a result, the incentives for the creators of these products is not to create a better experience for you. It’s to... See more
It used to be that we design for the best possible experience. But then “free” came around. Nothing is really free, however – you may not pay for it but you do with your data to improve ad targeting.
As a result, the incentives for the creators of these products is not to create a better experience for you. It’s to... See more
Golden Krishna • Notes on The Best Interface is No Interface
Disney is building a complete cross-platform ad platform, while smart TVs have suddenly changed from ‘dumb glass’ to gatekeepers. Your TV, after all, knows what you watch, if nothing else, and so the TV platform can insert ads into live or streaming TV, based on the viewer rather than the context. Just as with Apple’s advertising products, such a s... See more
Benedict Evans • TV, merchant media and the unbundling of advertising — Benedict Evans
That promises to upend the advertising industry. But what will it mean for news? How soon can we create much more personalized versions of an article? Perhaps you’d get a shorter, audio version when your phone detects you’re driving or running; or one that omits background information it knows you read yesterday; or one that weaves in more context ... See more