We lose the feeling that comes with a little mystery and a healthy amount of risk. When we don’t know exactly what’s going to happen, you know what happens? We get to be surprised. Our anticipation builds in the not knowing – better get there early to figure out getting in, ask others if it’s their first time, scan a pamphlet for clues or read... See more

Articulating ideas as simply as possible is attractive, not least because getting people to agree with us is attractive. But we have a tendency to overrate ideas that can be shared easily, with the most apparent advantages. By constant simplifying, we may be lulled into abridging our own ideas a little too much, and sooner or later our audience—or... See more