Today almost all creative work is digitized and essentially rented — lowering payouts, devaluing work, and redirecting the lion’s share of rewards to the platforms hosting the work rather than the creators themselves.

Apple owns the affluent. For the most part, the affluent demographic strongly correlates to using Macs, iPhones, Apple Watches & AirPods. And Apple takes 30% of the topline revenues from any business that wants to build things that work on its devices.