At the bottom are the social media platforms. This was actually a really tough call! All of these offer such superior demand aggregation to any other offering that they should win on default. However, they barely share revenue with creators at all. When they do, it comes in the form of opaque “Creator Funds,” which are unreliable and not a way for ... See more

In centuries past, worker rights and worker-friendly company environments didn’t just emerge spontaneously, but were hard-won. Likewise, creator empowerment will be the product of concerted efforts by founders, investors, creators, and the broader tech community to craft structures and platforms that prioritize creator control and ownership.