Apple, “Intention” | Insights and Inspiration from 50+ Great Examples
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Apple, “Intention” | Insights and Inspiration from 50+ Great Examples
Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
Ken Kocienda • 7 highlights
amazon.comFrom J. Ive, A. Zuckerman, “Designed by Apple in California”, 2016 Nov
Introduction by Jony Ive
This is a book with very few words.
It is about our products, their physical nature, and how they were made.
While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our
... See moreWe believe that we are on the face of the earth to make great products, and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant con
... See moreWalter Isaacson • Steve Jobs: The Exclusive Biography
It wasn’t a sales pitch. It was simply Apple sharing that they believed in a world of happiness and simplicity. We envisioned ourselves in that silhouette and immediately wanted to be in that world—that story.
Jeff Freedman • The Moral of the Story: A Storyteller's Guide to Helping Brands Build Relationships with People
When a company gives that kind of care and attention to every part of the journey, people notice. Our product was good, but ultimately it was the whole journey that defined our brand. That’s what made Nest special. It’s what makes Apple special. It’s what allows businesses to reach beyond their product and create a connection—not with users and con
... See more