App Savvy
Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance
amazon.com
if you introduce an entirely new product concept that is unlike anything else in the App Store, be aware that your marketing efforts will require educating consumers on why they should buy an app they do not yet know they need or want.
Dave Wooldridge • The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed
Venture Capitalists at Work: How VCs Identify and Build Billion-Dollar Successes
Tarang Shah, Tarang Shah, Sheetal Shah
amazon.com