In App Purchases to turn on additional “premium” features or sell new levels in games. Using this approach versus a lite and pro model gives developers significantly more options to control how customers interact with and experience the app. Check

Look at the apps they pick and you’ll begin to notice patterns across them—they’re simple, they’re creative, they have a great design, and they’re well built.

After your app is available on the App Store, proceed with the remaining launch checklist items: Notify other contacts Continue to reach out to other contacts (family, friends, colleagues, customers, reviewers, etc.) after your app is live in the App Store. Provide promo code links to your most engaged customers as a sign of thanks for their help.

Choosing the category for an app is a strategic

decision. Books, games, and entertainment have the highest number of applications, and thus more competition.

The goal in adding these factors of competition is that you will be defining a new value curve—but this one will be for your app. For that to occur, you will leverage the Four Actions Framework, which includes four key questions (edited to be app-focused): Which features taken for granted in the app landscape should be eliminated? Which features sh

It may astound you to know that depending on complexity, the cost of developing an app can range from less than $5,000 to more than

In fact, for independent developers who are creating consumer-oriented apps, engaging with as few as 7 to 10 customers may be sufficient. Depending on the scope of and budget for your app, you may want to talk with up to 30 or 40. The general guideline for when to stop talking to customers is when you start hearing the same feedback over and over a

The customer has a problem. The customer is aware of the problem. The customer has been actively looking for a solution. The customer has “cobbled” together a solution due to the painfulness of the problem. The customer has the funds or can acquire them to solve the problem.