App Savvy

Choosing the category for an app is a strategic

Notify key media contacts Notify key media contacts who agreed to review or write about your app that the app has been approved. These contacts should receive promo copies of your app. So, send them the promo code link in your email. Deploy post-launch website With your app’s entry in the App Store imminent, you should push your post-launch website

The customer has a problem. The customer is aware of the problem. The customer has been actively looking for a solution. The customer has “cobbled” together a solution due to the painfulness of the problem. The customer has the funds or can acquire them to solve the problem.

After your app is available on the App Store, proceed with the remaining launch checklist items: Notify other contacts Continue to reach out to other contacts (family, friends, colleagues, customers, reviewers, etc.) after your app is live in the App Store. Provide promo code links to your most engaged customers as a sign of thanks for their help.

The goal in adding these factors of competition is that you will be defining a new value curve—but this one will be for your app. For that to occur, you will leverage the Four Actions Framework, which includes four key questions (edited to be app-focused): Which features taken for granted in the app landscape should be eliminated? Which features sh

Beyond the Featured section, you can browse the App Store through Categories. There are 20 categories total, with the Games category also having 20 subcategories.

$100,000. That lower boundary typically involves working with offshore or independent developers, whereas the higher number is from hiring professional companies or agencies. Looking at the median cost from TheyMakeApps.com (see Figure 4-2), a resource for finding app developers, you can see that development cost lies within the $10,000 to $15,000

In Phase 1, you’ll further explore using Twitter. Twitter will serve to keep a real-time channel of communication open with the customers you’ve already interacted with, as well as help you discover new people who could be interested in your app.

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