My old boss at Apple, Jean-Louis Gassée, once told me, “Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.” Jean-Louis was right: when other people talk about your book it’s better and cheaper, so take this information and start

In an article titled “Launching a Successful Blog Tour” by Alan Rinzler, Jackie explained that she got bloggers to agree to host her at their blogs by publishing

Do Share. If you’d like to schedule your Google+ posts in advance, this Chrome

brand

Social Networks for Writers and Readers

Guest Topic: How to Evangelize Amazon’s Best Reviewers, by Dr. Bojan Tunguz

The question isn’t who is going to let me; it’s who is going to stop me. Ayn Rand, The Fountainhead

Our approach is not appropriate for all books. For example, you wouldn’t want to update your novel with story changes every month. But in a trade book like APE, where the subject matter changes often, we think this is a major advantage of ebook technology. And yes, we update the print book just as quickly (allowing all future purchasers to see the

You need to structure your relationships with professional editors and designers to complete your book, so I asked the folks at LawPivot to explain the key concepts of work-for-hire agreements. Inder Comar, an attorney who works with LawPivot, drafted a template that we provide at APETheBook.com, and Nitin Gupta, founder of the company, provided