He kept saying, “Maybe we can get like 10 percent! That’s 100,000! But worst case scenario — if only 1 percent — that’s still 10,000!” The magazine issue came out, and… nothing. He bought an issue. There was his ad. But the orders were not coming in! Was something wrong? No. He tested it. Everything was working. Over the next few weeks he received

When someone’s doing something for the money, people can sense it, like a desperate lover. It’s a turn-off.

Have the confidence to know that when your target 1% hears you excluding the other 99%, the people in that 1% will come to you because you’ve shown how much you value them.

When you’re on to something great, it won’t feel like revolution. It’ll feel like uncommon sense.

We all have lots of ideas, creations, and projects. When you present one to the world, and it’s not a hit, don’t keep pushing it as-is. Instead, get back to improving and inventing.

Any time you think you know what your new business will be doing, remember: No plan survives first contact with the customer.

This is just one of many options I used to take voice lessons from a great teacher named Warren Senders. For each lesson, I’d bring in a song I was trying to improve. First, I’d sing it for him as written. Then he’d say, “OK — now do it up an octave.” “Uh... up an octave? But I can’t sing that high!” “I don’t care! Do it anyway! Go! 1.. 2.. 3..

Business is not about money. It’s about making dreams come true for others and for yourself. Making

If multiple people are saying, “Wow! Yes! I need this! I’d be happy to pay you to do this!” then you should probably do it. But if the response is anything less, don’t pursue it.