(Another) Quick Riff on Narrative Strategy
Why? Because, for better or worse, you're not unique. You're one of a million operators chasing the same big fish in a school overflowing the seas. Generic pablum won't cut it—clients will swim on by, mouths sealed shut. Because, unfortunately, even if you’re not communicating well, others still are.
No, you must articulate your worth clearly and co... See more
No, you must articulate your worth clearly and co... See more
Tom White • Why Less Is More When Pitching Yourself
At the top of every creative log are two prompts—“For others” and “For me”—where I articulate the purpose of the writing.138 Filling these in helps me determine the writing’s fate, so I try to be as honest as possible. No answer is off limits. No reason too egoic. “Wanting to better understand my thinking” and “Wanting to better position myself as
... See moreBob Doto • A System for Writing
More than raw distribution though, exposing your style and sensibility is important. Not just for standing out in the networks and generating dialogue and discussion - but also because senior, ambiguous consulting work relies on navigating a trust gap like no other.
tomcritchlow.com • Rejecting Specialization
It’s increasingly clear to me that a consultant that can help shape the narrative of an organization can have real impact on everything from the brand’s position in culture to the way product teams prioritize and ship features.
In this age of audience first brands, smart leaders are realizing the power of writing and the power of creating an ongoing... See more
In this age of audience first brands, smart leaders are realizing the power of writing and the power of creating an ongoing... See more
Narrative Strategy
A master narrative is your singularly focused message that defines and differentiates you. It is a focused idea that lives in all communication about you. It takes different forms and words, but its spirit is always connected. Once you have found it, it becomes your true north, the criterion against which everything else aligns.
Lee Hartley Carter • Persuasion: Convincing Others When Facts Don't Seem to Matter
The more complex or valuable is whatever you’re trying to sell, the more important it is for you to build a world around that idea, where other people can walk in, explore, and hang out – without you having to be there with them the whole time. You need to build a world so rich and captivating that others will want to spend time in it, even if you’... See more