Angling to be eyewear's next big thing, Futuremood launches with mood-altering sunglasses

exploring the potential of what have been called hyperphysical stores. The macro trend was identified by The Future Laboratory, a trends and strategy company, to describe retail spaces that are enriching and emotional. They “create a really sensorial and holistically memorable store experience that goes beyond the original idea of retail,” says Abi... See more

Take AirPods, which are now in the “small” category; companies like NeuralLink will one day make them invisible

Then, when I put a pair on for myself, the situation suddenly changed. As a potential target of recording, I’d been hesitant, worried I might be photographed or filmed as a byproduct of making polite eye contact. With the glasses on my own face, though, I felt that I should be recording more. There’s something really compelling about the experience... See more

Elan: Something that you’ve written about is this idea that there’s two kinds of startups: one that's solving a functional problem, and one that's manifesting a creative vision. What's your take on the distinction between the two?

Sari: People want to go on a journey. They want to understand what your vision is, not just what problem you’re solving... See more

"The Vision Pro demo video is a Covid time capsule: a parade of solitary, indoor individuals. The brief family scenes are cringe-worthy. My sons get pissed off when I keep my airpods in at a football match, but we’re going to wear headsets at our kids’ birthday parties?" (Scott Galloway, Isn’t That Spatial?)