Saved by Yaro Celis
Andrew Bosworth on FB ads
Advertising as a business model for the web was unplanned. Google thought they were going to license their search algorithm.
Tim Hwang • Opinion | How the $500 Billion Attention Industry Really Works
The Problem
In today's digital landscape, brands are unknowingly burning vast amounts of money on acquiring the wrong customers. When brands invest in customer acquisition through adtech platforms, they're actually targeting four distinct audience segments, only one of which represents true new customer acquisition.
True New Users
Category newcomers
Cu... See more
In today's digital landscape, brands are unknowingly burning vast amounts of money on acquiring the wrong customers. When brands invest in customer acquisition through adtech platforms, they're actually targeting four distinct audience segments, only one of which represents true new customer acquisition.
True New Users
Category newcomers
Cu... See more
So I think Facebook runs into the challenge of, "Okay, we're trying to shift people into stories, we're trying to shift people into the marketplace, we're trying to get people to use messenger and build this WeChat-like ecosystem within our messaging product. But our Feed makes so much money, it's on autopilot right now, so how do we make that tran... See more
Patrick O'Shaughnessy • The Past, Present, and Future of Consumer Social Companies
What was the secret? I worked with the engineers to utilize technology for what was, to them, an unconventional purpose: to craft novel methods for finding, reaching, and learning from customers in order to hone our targeting, grow our customer base, and get more value from our marketing dollars.