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Andrew Bosworth on FB ads
As I observed more than once at Facebook, and as I imagine is the case in all organizations from business to government, high-level decisions that affected thousands of people and billions in revenue would be made on gut feel, the residue of whatever historical politics were in play, and the ability to cater persuasive messages to people either bus
... See moreAntonio Garcia Martinez • Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley
Using traditional data has led to a status quo where acquiring customers is the primary goal. The creation of tailored experiences doesn’t get enough attention, resulting in lower conversion and wasted advertising dollars.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
The distribution channels that underpinned the rise of today’s Internet giants have dried up. Google, Facebook, and Amazon serve as a triopoly that dominates online advertising. The three accounted for 90% of US digital advertising in 2020, up from 80% in 2019. The arbitrage that once existed on these platforms has more or less disappeared and CPMs... See more
Talia Goldberg • Distribution and conversion models for consumer startups
want to mindlessly blast thousands of segments, but rather use statistics to determine what works for those segments. Historically, marketing efforts were completed
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
Tactics that once worked well will become crowded and ineffective. All it takes is one other competitor seriously pursuing traction in the same way to drive up its cost and drive down its efficacy.