André Chaperon

“In life the challenge is not so much to figure out how best to play the game; the challenge is to figure out what game you’re playing.”

Kwame Anthony Appiah (via Graham Duncan, The Playing Field)

As sovereign creators seeking a better, more open form of marketing, we craft a “Tiny World” that draws in the audience we seek to serve and have an impact on

When incentives are tethered to status and gaming attention as the mechanism for building an audience, we have a serious fucking problem.

We’re living in a sea of low-quality influencer content, which I believe offers an opportunity to create something better — something that emphasizes the signal over the noise, that’s slower, calmer, and personal.