And You Will Know Us by the Company We Keep

Even that, though, suggests that the company can’t entirely escape its roots: having one identity is a core principle for Facebook, which is great for advertising if nothing else, but at odds with the desire of many to be different parts of themselves to different people in different contexts. Twitter, meanwhile, is unlikely to ever recover from it... See more

We'll look back at social graphs and say that it is a mistake to use the social graph to approximate an interest graph. The people you now don't necessarily reflect your interests.