An introduction to Bilibili

Bilibili has all the classic benefits of a best-in-class internet platform: network effects, high and steady engagement, unpaid viral growth, and its users providing high quality content for others to consume.

The future will require further growth of the user base into regions that XHS is not as unfamiliar with - the male population, the lower-tier cities population, the over 30 population - groups that are not the typical garrulous and aspirational set that XHS is used to. Will these dilute the community culture? Almost certainly. Will utility-based co... See more