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An introduction to Bilibili
-The most interesting feature of Bilibili—and the one most central to community—is bullet commentary. When you consume content on Bilibili, comments from fellow community members flash across your screen, time-stamped to when that user had that reaction. Only members of the community—those who passed that 100-question exam—can leave comments,... See more
Rex Woodbury • 5 Lessons from China's Internet Companies
-Bilibili is built around shared interests and purposefully builds friction into community. In order to join a community, users have to pass a 100-question exam. A representative question to join the Harry Potter community, for instance, is: “How many horcruxes does Voldemort have?” (Any self-respecting person should know the answer is seven.)
Rex Woodbury • 5 Lessons from China's Internet Companies
Communities can ensure they stay niche and engaged by creating friction to join. Access to Bilibili communities is difficult to achieve. Users need to pass a 100-question multiple choice test within 60 minutes.