When we spoke with Ruby Justice Thelot, cyber-ethnographer and adjunct professor of design and media theory at NYU, he referenced his now-published piece co-written with Rue Yi for Folklore, The Balkanization & Babelification of the Internet, when he told us: “It’s wonderful as a culture, as a species, to share reality. But I think we’re... See more

semi‐public parlors where people choose their company and set their own rules, spaces that prioritize continuity over reach and coherence over chaos. People will show up not to go viral, but to be seen in context. None of this is about escaping the social internet, but about reclaiming its scale, pace, and purpose.