- YouTube
have no training in design, I have only ideas and opinions.
My design approach is rooted in two principals:
1. Things that make sense please me.
2. Things that are beautiful please me.
Sometimes those are the same thing, and sometimes they are not (which can be a source of great displeasure).
Context, problem-solving, gestures, pleasure—these topic... See more
My design approach is rooted in two principals:
1. Things that make sense please me.
2. Things that are beautiful please me.
Sometimes those are the same thing, and sometimes they are not (which can be a source of great displeasure).
Context, problem-solving, gestures, pleasure—these topic... See more
From J. Ive, A. Zuckerman, “Designed by Apple in California”, 2016 Nov
Introduction by Jony Ive
This is a book with very few words.
It is about our products, their physical nature, and how they were made.
While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our
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