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Bill taught me a lot about design. He believed that design isn’t just about the surface of a building or the pixels or an interface — rather it’s about the end-to-end experience of a building or a product, and its about its purpose. Design is the first signal of intent that a founder brings to an idea. Intent is important to consider as a bui

This followed the principle that Steve Jobs and Jony Ive had instilled at Apple: design is not just about aesthetics; true industrial design must connect the looks of a product to its engineering. “In most people’s vocabularies, design means veneer,” Jobs once explained. “Nothing could be further from the meaning of design. Design is the fundamenta

At its core, designing simply means thinking through a problem and finding an elegant solution. Anyone can do that. Everyone should.

there’s just a tremendous amount of craftsmanship in between a great idea and a great product … Designing a product is keeping five thousand things in your brain and fitting them all together in new and different ways to get what you want. And every day you discover something new that is a new problem or a new opportunity to fit these things togeth