An inside look at the Pattern Brands marketing strategy| BANKNOTES | BANKNOTES

Brands as Neo-Educators - Savvy brands that embrace the future of Edutainment will give audiences a behind-the-scenes look at the company. They’ll demystify professional processes, improve transparency, and make the impossible feel a little more possible. And they'll do it all in ways that feel accessible, engaging, and tactile.

And I think that is going to remain, easily for the next year or two. And it might be a fundamental shift, you know, just like there’s going to be a fundamental shift in consumption patterns, online versus offline. I think people are going to be up for making brands that have a bit of emotion. And make decisions not always with the bottom line in m... See more

maps. But kids growing up with AI companions are learning that meaningful relationships involve curiosity about context. They expect technology that notices their environment, conversations that build on visual cues, interactions that feel personally tailored to their current moment, and responses that connect to their physical world, not just thei... See more

When Gin Lane, arguably the most important brand strategist of the DTC era, wound down and launched Pattern Brands, they announced they were launching a “Direct With Consumer” brand. This DWC brand would not only sell cookware products but would build its brand and future products alongside its community.