An Exact Roadmap for Attracting Your First or Next 1,000 Email Subscribers

Once you have readers on your site, now it’s time to capture their email addresses. The same way you want to turn proven articles into Pillar Pieces, you also want to turn proven articles and Pillar Pieces into longer, more valuable resources and products. Again, instead of “wondering” what you should create next, let data tell you. If you’re seein

2. It’s highly specific Your lead magnet should be highly specific to your target audience. A strategic lead magnet attracts the right people—people you can prime and who are interested in what your business has to offer. It keeps people who are not your target audience out of your email list. Your lead magnet should not and cannot be for everybody.

So your lead magnet should be valuable enough on its own that you could charge for it. And, after they get it, they should want more of what you offer. This gets them one step closer to buying your stuff. A person who pays with their time now is more likely to pay with their money later.

To make this work, do two things: 1) Make one of your books permanently free. You'll get 93 - 150 times more downloads. This is your "Funnel Book". 2) But a big fat advertisement in the front AND back offering another book for free in return for a readers email address. This is your "Magnet Book".

IT'S ALL ABOUT GETTING READERS TO COMMIT. Get their email addresses. Follow up. Build value. Build your brand.