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An Effective Swag Strategy
for people who've never felt at home with traditional marketing, and who are tired of trying to force themselves to fit inside that mold. It's for people who are brave enough to venture out into the frontier, try things that might not work, and iterate towards a way of doing business that enriches our lives, our customers' lives, and that leaves th... See more
Rob Hardy • Non-Coercive Marketing: A Primer
The key, then, is to not only make something viral, but also make it valuable to the sponsoring company or organization. Not just virality but valuable virality.
Jonah Berger • Contagious: Why Things Catch On
There are three implications for brand strategy: Create collections (rather than product ranges). A collection gives identity to everyday products. In the crowded industrial goods landscape, an identity is the key product differentiator: packaging, naming, color palette, signature design details, and product shapes, like the chick-shaped hand sanit
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