Saved by Jordan Bester and
An Effective Swag Strategy
your strategy has everything to do with what you are actually saying.
Eddie Yoon • Snow Leopard
Engineering success into every action you take or decision you make.
Roland Frasier • Business Wealth Without Risk
The key, then, is to not only make something viral, but also make it valuable to the sponsoring company or organization. Not just virality but valuable virality.
Jonah Berger • Contagious: Why Things Catch On
What brands have realized is, you can create a “halo effect” around this that drives revenue for your brand. People line up to buy the limited edition stuff, and if they don’t get it, they still buy something less exclusive because they have already decided that your brand is cool and desirable and they want to advocate.
Reggie Casagrande • The evolution of Energy Marketing from Street Culture to Main Street
A key part of bringing strategy to creativity is that it removes, “because I feel like it/said so” from the conversation. Once you have a clear strategy of who and what it’s for, anyone can chime in and make it better.
Seth Godin • Game design and strategy (Bongo part 3)
BEGIN TO THINK ABOUT: ■ How you could infuse your own distinct and unique personality into your products and company image ■ Where you could lean on what makes your business or product quirky or different to garner attention in the market