Saved by Jordan Bester and
An Effective Swag Strategy
the success of packaging up a cultural product with its most committed community front-of-mind, being outside and touching people, offering exclusive artifacts and experiences to them, and letting them do the rest to interpret and build your brand energy for you.
Grace Gordon • How to Build Brand Energy
Rory Sutherland on Lenny’s Podcast:
Products like Meta Portal TV, Google Glass, Japanese toilets, and wine boxes were amazing products but something about the timing or the marketing was wrong and the consumer never bit
Rory on Japanese toilets: “I think it’s barbaric that the Western Hemisphere dry wipes.”
The reason most people adopt new technology
How Airtable discovered its early adopters is a great example of Product Led Sales
The challenge with Airtable is that it's incredibly versatile—you can use it for virtually anything. It's applicable in every department within an organization and even for personal projects. Essentially, you're building your own software, which can be tailored for an
Qualities of well-articulated strategy: s hort, m emorable, is explained with framework or a metaphor, leverages the rule of three, is easy to find (and share)
Lenny Rachitsky • Getting better at product strategy
Qualities of well-articulated strategy
- Short
- Memorable
- Is explained with framework or a metaphor
- Leverages the rule of three
- Is easy to find (and share)
Lenny Rachitsky • Getting better at product strategy
So think about your product. Does owning or using it suggest qualities that people would want to flaunt?