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An Effective Swag Strategy
Do GOOD merch.
Comment “brand” and I’ll send you a weekly branding strategy to help you apply this to your own business.
#rebranding #rebrand #branding
instagram.comBranded Merch Power
- Branded merchandise has a surprising power that's often underestimated.
- Rory Sutherland observed Martin Sorrell, a prominent figure in advertising, collecting branded pens at conferences.
- This seemingly small act highlights the subconscious appeal of branded items.
- This power is further evidenced by Meerkat soft toys becoming the
Uncensored CMO • Rory Sutherland on Jaguar: Madness or Marketing Genius?
Be unscalable by design
If you can’t outspend, out-care. Do what bigger brands won’t: a handwritten note in early orders, offer a small extra that is genuinely cool, a human check-in after delivery, host get-togethers that facilitate connection. It’s high effort, low cost, but it sticks. When everyone else is papering a city with billboards,... See more
If you can’t outspend, out-care. Do what bigger brands won’t: a handwritten note in early orders, offer a small extra that is genuinely cool, a human check-in after delivery, host get-togethers that facilitate connection. It’s high effort, low cost, but it sticks. When everyone else is papering a city with billboards,... See more