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In Chapter 1, I showed how to make a shared language of meaning. In this chapter, I want to show how powerful this is. I’ll show two ways that a shared language of meaning can change things on a local level. First, I’ll show how having a shared language of meaning allows you to design meaningful things, spaces, and make them meaningful

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In this talk, I'm going to lay out an agenda for doing that. • To start, I have to dive into the details, and talk about what meaningfulness is—what it has to do with togetherness. That's the first section. • Next, I'll talk about how, as individuals or entrepreneurs, we can make things more or less meaningful.• Finally, I’ll use all that to talk a... See more

And here’s another trend: one way the internet’s increased choice, is via giant marketplaces. Amazon. The App Stores. They have something for everyone. They embrace the differences between people. You can find the right options, just for you, whether you’re a goth teen, a recumbent bicycling enthusiast, or a cake decorator.

So, we should understand why markets and the internet have this bias, and do something about it.

We vary as to what’s meaningful to us, but that’s a difference that markets and the internet don’t identify and serve. So it’s easy to satisfy your obscure tastes, than to make your life meaningful. You end up with a perfect coffee blend, but no creativity, no contemplation, nothing you really want.