I see hundreds, actually thousands, of online writing courses popping up on the Internet. Nearly all of them involve some cohort based model that trains people on how to write consistently for an online audience (for engagement).

The creators have already solved the riddle of content-driven writing, and they will show you how to crack the code.

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Taste requires originality. It invokes an aspirational authenticity. Writer George Saunders calls this “achieving the iconic space,” and it’s what he’s after when he meets his creative writing students. “They arrive already wonderful. What we try to do over the next three years is help them achieve what I call their “iconic space” — the place from ... See more