American Girlies and OV OGs

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With Gen Z, we're seeing a shift away from conspicuous consumption to conspicuous participation. Fashion brands are becoming a critical part of social movements, serving as a form of expression. LGBTQI+ issues are becoming increasingly mainstream, partially driven by a more fluid conception of gender amongst the young. A recent survey found that 52... See more

Aashay Sanghvi • Not Found

Gen-Z and Fashion in the Age of Realism | BoF Insights

Business of Fashion businessoffashion.com

Gen Z and the End of Predictable Progress

Kyla Scanlon kyla.substack.com

Many of Gen Alpha are growing up with a strong environmental consciousness and feel a profound responsibility to address the damage caused by previous generations. They are acutely aware that the consequences of inaction will affect their future. This accountability drives them to be advocates for change—reflected in the fact that nearly eight in t