Amazon Unbound
But Bezos was going on gut and experience. He knew that Super Saver Shipping had changed customers’ behavior, motivating them to place bigger orders and shop in new categories.
Brad Stone • The Everything Store: Jeff Bezos and the Age of Amazon
style—leadership by example, augmented with a healthy dose of impatience—that was positively Bezosian in character.
Brad Stone • The Everything Store: Jeff Bezos and the Age of Amazon
The new strategy would result in years of tension between various divisions, between Amazon and its suppliers, and between industry trade groups and the company. Bezos didn’t care about any of that, as long as it offered more choices to customers and, in the process, gave Amazon a greater selection of products. With a single brilliant and nonintuit
... See moreBrad Stone • The Everything Store: Jeff Bezos and the Age of Amazon
• We will continue to focus relentlessly on our customers.• We will continue to make investment decisions in light of long-term market leadership considerations rather than short-term profitability considerations or short-term Wall Street reactions. • We will continue to measure our programs and the effectiveness of our investments analytically, to... See more
Jeff Bezos • Jeff Bezos Letter to Amazon Shareholders 1997
And there was one other ingredient in this piquant stew. Bezos decided that the digital versions of the most popular books and new releases would have a flat price of $9.99. There was no research behind that number—it was Bezos’s gut call, fashioned after Apple’s successful ninety-nine-cent price tag for a digital single in iTunes and based on the
... See more