Amazon - Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
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Amazon - Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
Big Four: What are you trying to sell me? How much? What’s in it for me? Why should I believe you?
When somebody is considering buying something, the one thing they want is information — useful, helpful, no-nonsense information. The more information you can give them in your ads, the better your chance to generate an action. Before we get deeper into the quality of your information, let’s first talk about a problem that vexes many business owner
... See moreto sell in the right way—in the way that improves peoples’ lives as it improves yours—you are not after money.