The real villain here is Google.
Google found one of the very best business models of all time, skimming all the surplus profit off of the entire free open internet.
This is the natural end state of that process.
Silicon Valley accelerates its investment in products and services for individual creators. Platforms explore new ways to let creators monetize their audiences directly, while taking a cut for themselves. Still, a gulf begins to appear between those who pay for content and those who do not. Subscription fatigue will turn out to be real. And perhaps... See more