File over app is a philosophy: if you want to create digital artifacts that last, they must be files you can control, in formats that are easy to retrieve and read. Use tools that give you this freedom.

We often think making things for the web is a process of simplifying—the hub, the dashboard, the control panel are all dreams of technology that coalesces, but things have a tendency to diverge into a multiplicity of options. We pile on more tools and technology, each one increasingly nuanced and minor in its critical differences. Clearly,... See more