All Podcast Roads Lead to Video

Podcasting is the printing press for the spoken word,. The revolution that Gutenberg unleashed when he invented the printing press, may have taken 40, 50 years, 60 years, 100 years to gain steam, even goes faster now, but that is exactly what podcasting is. Everybody's like, "Oh, we have too many podcasts." That's like saying you have too many movi... See more

In recent years, we’ve seen the rise of spatial audio, Apple AirPods, digital walkie talkies, audio-based meditation and mindfulness services like Headspace (I’m an investor), and social audio experiences like Discord and Clubhouse.

The current state of podcast advertising is a situation not so different from the early web:

Pivot to Video: The Big Business Behind the Rise of Podcasts You Can Watch

Pro

Fans of video podcasts are more than twice as likely to watch a full ad than if they were listening to an audio-only episode