Consumption of video podcasts is growing 20x faster than audio-only podcasts, while over 50% of the top shows now release video versions.

Pivot to Video: The Big Business Behind the Rise of Podcasts You Can Watch

Pro

Fans of video podcasts are more than twice as likely to watch a full ad than if they were listening to an audio-only episode

“I think podcasts could become kind of the new basic cable television,” said Marshall Lewy, the chief content officer of Wondery, a podcast network owned by Amazon. Think: shows that are cheaper to produce than so-called premium streaming content, consumed by audiences used to half-watching television while scrolling their smartphones, in a wide... See more