All Podcast Roads Lead to Video

Will podcasts go away?

In a world where every podcast includes video, every platform supports video, and video-first shows are more engaging for users (and therefore more valuable for creators), it’s fair to wonder if people will stop making “podcasts” as we know them today. Today a podcast is an episode of audio content featuring people talking. T... See more

If you’re a regular consumer of podcasts, you may have noticed a change over the past few years: many of the world’s most popular shows (and maybe some of your favorites) have started including the ability to watch instead of simply listen. While video podcasts are not a new concept, they’re quickly becoming mainstream and will soon represent the m... See more

The opportunity for podcasts will get much, much bigger

Podcast revenues are expected to exceed $2B in 2022. YouTube, on the other hand, generated nearly $29B in video ad revenue in 2021 alone. In other words, the video market is vastly bigger than the podcast market. As more and more podcasters turn to video, more revenue will be unlocked for thei... See more

Before COVID changed the way we all live and work in 2020, many of the world’s podcasts were recorded in real life. For shows with multiple hosts or guests, podcasts were often recorded in a studio or physical space, with creators huddled around a few microphones. Once COVID hit and we were all forced to social distance, people naturally started us... See more