All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces - Above the Crowd

Vertical marketplaces that involve fractionalized labor (eg, tasks, gigs, freelance work or short-term assignments) are particularly interesting. These fractionalized labor marketplaces have three key advantages over pure job sites that are focused on full-time employment. First, the fractionalized labor marketplaces tend to have high repeat usage ... See more

You can obviously screw up a great market—and that has been done, and not infrequently—but assuming the team is baseline competent and the product is fundamentally acceptable, a great market will tend to equal success and a poor market will tend to equal failure. Market matters most.

After 10+ years of consumer marketplaces, we're finally getting there with B2B marketplaces, partly because today's business owners are getting increasingly tech savvy.

Marketplace: network where money/transactions flow between two or more sides with distinct groups of users on each side; successful marketplace where supply and demand are attracted to the same place