All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
Over the years, I’ve launched dozens and dozens of projects and sold goods and services to businesses and individuals. I’ve worked with Jay Levinson, the father of Guerrilla Marketing, with Lester Wunderman, the godfather of direct mail, and Bernadette Jiwa, the doyenne of storytelling. My ideas have built billion-dollar companies and raised nearly
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
El marketing del permiso: Convertir a extraños en amigos y a amigos en clientes (Gestion Del Conocimiento) (Spanish Edition)
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