If you go too far off the beaten path of algorithmic consistency, you risk never being heard. You may never get enough cultural momentum to exist in any meaningful way. That is a real problem. But if you're too good at algorithmic optimization, you risk building a large audience without saying anything particularly original or important. Not to... See more

One of the most insidious effects of algorithmic curation is its redefinition of success. In the pre-digital age, greatness was measured by critical acclaim, cultural impact, or historical longevity. Today, it is measured by metrics: views, likes, shares, and subscriptions.

This shift has profound implications for creators. To succeed in an... See more

Our culture seems to be spiraling into a feedback loop of homogenized thoughts and ideas, where originality is sidelined in favor of the predictable and the algorithmically optimized. In fact, one of those machines wrote the last 28 words, from “our culture seems” on.