If you go too far off the beaten path of algorithmic consistency, you risk never being heard. You may never get enough cultural momentum to exist in any meaningful way. That is a real problem. But if you're too good at algorithmic optimization, you risk building a large audience without saying anything particularly original or important. Not to men... See more

. Remixes and memes abound, but almost no one shares anything weird, original or different. People wake up, perhaps with ambitions to make unique choices they believe are their own, only to find that the options have been filtered, curated, and ‘tailored to existing tastes’ by algorithms that claim to know them best.