This shift has profound implications for creators. To succeed in an algorithm-driven system, they must produce work that not only fits the platform’s criteria but also generates consistent engagement. The pressure to conform stifles originality, creating a homogenized cultural landscape. Even when exceptional works do emerge, they are often drowned... See more

If you go too far off the beaten path of algorithmic consistency, you risk never being heard. You may never get enough cultural momentum to exist in any meaningful way. That is a real problem. But if you're too good at algorithmic optimization, you risk building a large audience without saying anything particularly original or important. Not to... See more