Algorithms and the Homogenization of Taste

these algorithms can do little else but recommend to us that which other people have already clicked on, suggesting an implicit (and deeply ideological) assumption that we always want more of what we’ve gotten before.

This theme isn’t just confined to bookstores; it sprawls throughout our urban fabric, notably into the realm of generic coffee shops. Both scenarios – bookshops and coffee shops – underscore a broader trend: our tastes and preferences, once diverse and eclectic, are being molded into a uniform, digitally driven aesthetic.

In this realm, what wins is... See more

We’ve never had more freedom, more choices. But in reality, most people are subtly funneled into the same streams, the same pools of ‘socially approved’ culture, cuisine and ideas. Remixes and memes abound, but almost no one shares anything weird, original or different. People wake up, perhaps with ambitions to make unique choices they believe are ... See more

This shift towards a global sameness, driven by digital platforms' algorithms, challenges the very notion of personal taste. As these platforms prioritize content or products that resonate on a mass scale, they nudge us toward a homogenized cultural landscape. The result is a world where diversity of thought and creativity often gets drowned out by... See more