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Alcohol’s three-tier system slows ecommerce and dates the industry
For a number of years, media and commerce operated in a mutualistic manner. For a time, sites like Amazon, Target, and Walmart needed product demand and digital publishers would provide that demand for a percentage of each sale made. It was a win / win. Media could monetize its traffic in new ways and brands could advertise without upfront costs.
PM • ON NEW MUTUALISM AND MEDIA
We are persuaded that wines improve with maturity. What a clever marketing ploy! If dealers over-buy, they don’t have to dump it in a half-price sale at the end of the year; they let it collect dust and charge more.
Carr Allen • Allen Carr's Easy Way to Control Alcohol
Normalizing sobriety in an alcohol-dependent society is difficult, especially when individuals are up against a trillion-dollar industry pumping out advertisements and making it seem like the only way to experience life is with a drink in your hand. Marketing budgets for alcohol brands are expected to rise to $7.7 billion by next year, and the indu... See more
Sober Curious Gen Z and Millennials Have Sparked the Next Health Trend | Dame Magazine
The question will be this: what does the “established” publisher have to add to the marketing and distribution of a title? As long as there are lots of decentralized bookstores, publishers must call on them, take orders from them, and ship to them. But as and if the ecosystem becomes more online, more e-book, and physical retail becomes more Amazon
... See moreMike Shatzkin • The Book Business: What Everyone Needs to Know®
