Alchemy: The Surprising Power of Ideas That Don't Make Sense

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Rory Sutherland • 2 highlights

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Cover of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

Dan Ariely

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Cover of The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

Alchemy: The Surprising Power of Ideas That Don't Make Sense

amazon.com
Cover of Alchemy: The Surprising Power of Ideas That Don't Make Sense