By working within the browser, Figma introduced an astounding level of efficiency into the design process and drove organization-wide adoption, which resulted in large ACV enterprise opportunities. This required a period of complex product development prior to monetization — so being product-obsessed and patient were a big part of the company’s cul

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Some companies are what we at @firstround like to call a “fast bake,” where the ingredients coalesce from the start. (Uber and Square are examples — early on we saw strong momentum.) But others are more of a “slow bake,” or an under-the-radar journey to land on the right product and message for the right customer. Roblo... See more

At Airtable, we struggled with the high hurdle rate for the product: unlike SaaS products like Zoom, Dropbox, or Slack, Airtable’s product is incredibly complex. That Airtable has had such strong bottom-up adoption for such a horizontal, versatile product is astonishing. A key challenge for Airtable and its counterparts will be how to communicate t... See more