added by Sam Blumenthal · updated 2y ago
AI hosts fuel China's livestream shopping boom
- While this motivation may be latent—even subconscious, for most—in the U.S., it’s an economic driver that’s well understood in China, fueling a thriving video ecommerce market. In Asia, the powerful force of video entertainment shopping has spawned a livestream ecommerce industry akin to professional movie production. It’s more than a place where a... See more
from Shopatainment: Video Shopping as Entertainment | Andreessen Horowitz by Andreessen Horowitz (AZ)
Sam Blumenthal added
- 'Livestreaming as a distribution channel' monetisation strategies This is what an e-commerce livestream looks like on Taobao: The livestream host is showing off the new skirt while reading comments from viewers about how the clothes will fit on different frames. Clicking on the basket sign takes me to a check-out while the stream is sti... See more
from Livestreaming monetisation models by Substack
Sam Blumenthal added
- “A major trend going forward will be elevated livestream experiences,” said Alibaba Group Vice President Yu Feng, who oversees content e-commerce at Taobao. “More and more consumers have adopted livestreaming as a way to shop. It has become an irreversible trend and, at the same time, an increasingly competitive space.”
from Alibaba Fuses Digital Stores with Livestreaming by Alizila
Sam Blumenthal added