AI First Puts Humans First

I like to see us prototyping the interaction with AI before thinking about what kind of web or mobile interface to wrap around it. When you test out actual AI-first interactions, they may give you completely different ideas about what the right interface to wrap around it might look like.

As you can see, what we’re really trying to do is to use AI to make the interactions of our customers with our content richer and more natural. In short, more human.

When we simply try to implement what we’ve done before, using AI to do it more quickly and cost-efficiently, we might see some cost savings, but we will utterly fail to surprise and delight our customers. Instead, we have to re-envision what we do, to ask ourselves how we might do it with AI if we were coming fresh to the problem with this new tool... See more

Those that use AI simply to reduce costs and replace workers will be outcompeted by those that use it to expand their capabilities.