AI can make you more creative—but it has limits
AI can help writers and copywriters establish the dots to help us start writing (which is often the hardest part). But it cannot connect the dots like we can. It can’t be personal like us, human like us.
Eddie Shleyner • Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
other studies find that the most innovative people benefit the least from AI creative help.