Saved by Jasmine
🟧 Aggregation theory
There is a competition going on for authority online — not just authority in a particular subject matter, like politics or finance, but the authority to provide a comprehensive view of what matters on the internet, pointing out what to pay to attention to. Twitter is far too broken to play that role. TikTok is too news-averse. Instagram is too ephe... See more
Institutions set agendas top-down, like broadcasting. The emancipation of authorship empowered private opinions, enabling a horizontally set agenda. The discrepancy between agendas was not political; it was morphological—the clash between the Pyramid and the Cloud.