But the villain here is not necessarily the Internet, or even the idea of social media; it is the invasive logic of commercial social media and its financial incentive to keep us in a profitable state of anxiety, envy, and distraction. It is furthermore the cult of individuality and personal branding that grow out of such platforms and affect the w

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Content is the commodification of creativity. It’s the piecemealing and packaging of art so that it can be delivered at regular intervals to satisfy the needs of the attention economy. In an era where media is forever abundant, content is what people create to show and remind others that they exist.