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Against Automaticity
Why Dumb Ideas Capture Smart and Successful People
robkhenderson.com
THE PSYCHOLOGY OF IMITATION
Jonah Berger • Contagious: Why Things Catch On
As we’ve just seen, people tend to look to others for guidance as to how to behave. And this tendency is strongest when the person observed is similar to ourselves, an effect that can be seen in how susceptible teenagers are to the opinions and fashion choices of their peers.
Our tendency to emulate others also produces a rather grim statistic: when
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