After the Gloss: What’s Next for Emily Weiss

When she was laid off from her role at a fintech startup in the pandemic panic of early 2020, Paris doubled down on driving traffic to her DePop store to make money. She saw TikTok as an untapped fount of opportunity, and made creating videos for it her full-time job. She posted dozens of times a day, drawing viewers in with her stream-of-conscious... See more