After the Gloss: What’s Next for Emily Weiss

You were never going to see her making any kind of public misstep or posting something reckless on social media, which is part of why she’s a bit of a cipher. It was hard to know who she really was or what she really thought. She worked really hard—that was always her personal brand from the moment she appeared on The Hills and that’s what, univers... See more

I don’t believe I forwarded her any applications, because from what I remember we got, like, two. But I never forgot that email. Emily was so successful in her early years of entrepreneurship because she wasn’t afraid to ask —whether she was wrangling a celebrity for Into the Gloss’s most popular feature, Top Shelf, or convincing advertisers like L... See more

It just makes me think, [the V.C.s] are bad at their job. It’s part of why Barbie is considered such an extreme thing, or a Taylor Swift concert. Men, and I mean largely white, cis men, think male culture is just culture. God forbid that they have to think about something that is not squarely targeted at them. That they can’t possibly try a moistur... See more

The company personifies this era.And this was more or less [Weiss’] first real job, opening Into the Gloss and starting in Glossier, and then it became this, literally, billion dollar company, which is remarkable.

Glossier took pride in creating their own tech for things like point-of-sale and checkout, and perhaps the big irony is that recently, they moved over to Shopify.

Forerunner Ventures’ Kirsten Green , Into the Gloss co-founder Nick Axelrod (now at UTA Ventures), or Emily’s former assistant, Morgan Von Steen

Aesthetically, it was clean and crisp, but also felt fun. It ran in parallel to the rise of Instagram, and it photographed really well. And then they had the backing of Into the Gloss, which they crowdsourced ideas from. And built-in fans, since there was a culty excitement about the site and the people who worked there.