Aesthetic Warfare (and the Power of Coining an Aesthetic)

In the era of infinite creation and consumption, it’s not the technicality of individual works but the authorship of aesthetic frameworks through them that matters. Authoring an iconic aesthetic—creating, coining, and embedding it in culture—may be one of the last defining acts of human creativity. The aesthetic is the art now. The aesthetic is the... See more

With AI tools producing polished prose and argument at scale, what will matter most is an idea wrapped in an aesthetic that asserts itself as special. Writing’s value will lie in conceptual brilliance—where ideas , world-building, narrative architecture, and aesthetic authorship (an expression of one’s lived experience, values, and taste)—matter fa... See more