Aesthetic–usability effect
Elements to consider: visual guidance, size of display elements, window hierarchy, brightness and saturation, appropriate typeface,...
Masahiro Sakurai • Clarity vs. Style [UI]
• Focus on design, UI (user interface) and UX (user experience) – the best, most popular applications are simple, effective and look good.
Calvin Jones • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1
