Adwords killed the web

Even if you start building an audience it's a long and tedious process because you have to write well consistently for 6-12 months before anyone starts discovering you on, say Twitter.

Substack, Twitter Revue, all these have eased up the production of content, you don't need to code and set up a newsletter logistics now, but your distribution is still broken, you still need an existing audience for the *reach.*